Drone photography & videography are the two most effective tools you can use when marketing your lots and large parcels of land. It is almost a must here in the Western NC mountains. When it comes to marketing homes, it is the perfect add-on to wow your sellers, buyers, and potential future sellers!
Buyers browsing online make split-second decisions that determine whether they click into a property, look through the photo library, and ultimately go and see it in person. In Western NC or other mountainous areas, using a drone can be crucial to giving a buyer an opportunity to see a property accurately and completely. Whether it is a home that sits on a hill, on the side of a mountain, or down a steep driveway, it can be much harder to capture a true "front of the home" view without the proper equipment. And, if your property happens to be on flat land, the photos can be less eye-catching and dramatic.
So, how do we fix that? Drone Marketing!
Utilizing drone photography and videography in your marketing plan will help your property stand out amongst the dozens and dozens of properties online and take your marketing to new heights; quite literally!
Why is that?
1. Understand property boundaries more easily
Understanding and viewing boundary lines is an important part of marketing a property. While real estate photographers do NOT provide survey-accurate outlines, most are able to give an approximate visual representation of the property outline and how/where it connects with the surrounding properties.
2. View the surrounding area/neighborhoods/parcels
Drone marketing can also help sellers weed out buyers that are not a great fit. For example, if you have a home that backs up to a busy road, and a buyer already knows that is not something they want, then you've just saved time on that showing and all of the energy that would have gone into that buyer that wasn't truly a good fit for the property. Understanding the surrounding area and providing visual context for potential buyers can make or break a buyer's experience when viewing a property online.
3. Appreciate the topography
Here in the mountains, the topography is everything. Undeveloped land, 1 acre with a home, or 20+ acres with multiple structures; all these properties would benefit from understanding the topography clearly and easily from the online photos. When we showcase a property, we actively attempt to show the topography of the land so that your potential buyers have a true understanding of exactly what they are viewing.
4. See all property features in fewer photos
Number 4 might be the biggest one of them all. Concise marketing is important. Less is often more when it comes to online viewers. Having more is great, but if you can’t capture attention with less, then they won't stick around long enough to see it all. This is where drone marketing really shines. Showcasing an entire property allows a buyer to see nearly every property feature in fewer photos or one video clip. Keeping your marketing succinct and exciting will keep buyers interested and wanting to see more.
Using aerial photography and videography can make the buying process not only more streamlined but also more transparent. The buyer can understand the land, the potential views, the structure of the house, and the overall layout more easily. This gives the buyer a stronger and more accurate idea of the property without even leaving the comfort of their home. Online presence is important, and with the growing number of commercial drones available, it is easier than ever to implement this exciting technology to your advantage.
Make those listings stand out among the rest with drone marketing and create a great first impression!